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	1.	La nueva competencia : Más allá de teoría Z: el mercadeo al estilo japonés / Philip Kotler, Liam Fahey, S. Jatusripitak ; traducción Adriana Arias de Hassan. by Kotler, Philip, 1931- Arias de Hassan, Adriana [traductor.] Fahey, Liam Jatusripitak, Somkid Material type: Text; Audience: General; Language: Spanish Publication details: Bogotá (Colombia) : Norma, 1987 Availability: Items available for loan: U DE COLOMBIA - Biblioteca (1)Call number: 658.83 K87. Place hold
	2.	El estilo Coca-Cola : estrategias para competir en un mercado global Mark Pendergrast...[et al.] by Pendergrast, Mark Vrontis, Demetris Sharp, Iain Mok, Vicent Dai, Xiudian Yeung, Godfrey Taylor, Maureen Mohn, Carrol Dana, Leo-Paul Oldfield, Brenda M Payne, Jerry L Series: Grandes casos empresariales Material type: Text; Audience: General; Language: Spanish Original language: English Publication details: Barcelona (España) : Deusto, c2007 Availability: Items available for loan: U DE COLOMBIA - Biblioteca (1)Call number: 658.02 P397 V. 5. Place hold

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